CloudProud Weather

Target Audience

Our focus will be those in the age range of 30-50. Furthermore, those that have families, and love going outdoors. The people we will be targeting will want to know about wind speed, rain, how much rain, and how many days in the week have rain. They will also want to know of different states’ weather for their children away from home, and whether the local district has school or not. Our users will be using mainly their phones and tablets, but occasionally use their computer to find the weather.

Personas:

Abbigail Pepperbottom

• Job: Stay at home Mother
• Age: 45
• Education: Some College
• Ethnicity: White
• Family Status: Husband and six children

Description:

Abbigail is a mother of six children ranging from college age children to young elementary school age. She worries about her children, and always checks the weather for her children. She currently lives in an extreme weather zone that frequently has tornadoes. This leads her to check the weather daily, and sometimes multiple times a day. She expects the weather site to be responsive, and user friendly. Her phone is the most used method of technology.

Quote:

"I'm so worried about my daughter, and the hurricane she's facing in college."

Josh Mack

• Job: Desk Job
• Age: 30
• Education: Bachelor's Degree
• Ethnicity: White
• Family Status: Alone

Description:

Josh looks every morning at a weather site. The weather site he chooses is one that will give him the quickest access to weather conditions, wind speed, and how much rain will fall. Josh is an avid outdoor entrepreneur and enjoys biking, running, hiking, and golfing. He generally checks his phone or tablet in bed, and has only five minutes. He expects the site to work, and not require to many menus to find what he desires.

Quote:

"I can't wait for the weekend, I wonder if I finally get to hike Mount Raineer."

Scenarios:

What is the weather going to be today?

Viewer comes to site from their phone/tablet when waking up. Their need is to understand what they should wear, and whether they need to bring rain gear.

Is the tornado touching down in my area?

Visitor will have heard the tornado sirens, or looked outside at the dark green clouds, and seek for information from the web instead of the TV. They hope to find that it’s faster than the TV, and hope to find things in under five minutes. Visitor generally uses their phone with phone WIFI if there isn’t power.

What are the roads like in this area?

Visitor will be wishing to drive on the road, but they will notice the snowy weather outside, and question what type of storm they will be having for today. Generally, visitors like these use their choice of technology to find this out.

My lawn needs mowed, will there be rain this weekend?

Visitor desires to achieve household tasks, and doesn’t want to put off mowing his lawn for an entire week. They check the site because of it, and if there’s rain, find that they should mow the lawn earlier. Generally, visitors like these would look on their work computers.

What is the weather like in another state/country?

Visitor is either browser surfing, or worried about another areas weather conditions with someone they know. They will possibly hear of such things from the news, and visit the site to find information on the current conditions there. Information should be easily labelled to find as to not deter the visitor from trying to find such things. This type of visitor has a short attention span, and probably only lasts a minute before finding another webpage.